Importance of Canberra’s business events sector recognised
Posted 4 October 2016 5:12pm

Today, both the ACT Labor Party through Chief Minister Andrew Barr MLA and the ACT Liberal Party Shadow Minister for Arts and Tourism, Nicole Lawder MLA, announced increased funding for Canberra Convention Bureau to continue growing the business events sector in Canberra. ACT Greens Leader Shane Rattenbury MLA also stressed the importance of a dedicated timeline for completion of Australia Forum. These announcements were made at the Tourism Industry Advisory Council Pre-Election Forum, attended by tourism, arts, sports and business events sectors.

 

“We commend both major parties for their announcement of funding to enable the Bureau to continue its valuable contribution to the growth of the Canberra economy by encouraging organisations to choose Canberra as their business events destination” said Michael Matthews, Chief Executive Officer of Canberra Convention Bureau.

 

In 2015-2016, Canberra Convention Bureau again exceeded assigned targets by securing $46.1 million in future confirmed business events for the region. With the commencement of direct international flights by Singapore Airlines, the Bureau is generating interest from Asia-Pacific destinations that will complement their successful national strategy.  With increased funding the Bureau is well positioned to achieve its four year target of exceeding $52 million annually in estimated economic benefit for the ACT region.

 

“Business events are widely recognised for their direct economic benefit to the region but also play an important role beyond tourism by underpinning knowledge creation and exchange, and fostering innovation and investment” Mr Matthews said.  “Our success would not be possible without continuing support from Government and through partnerships with a very engaged business events community in the Canberra region”.

 



Canberra Convention Bureau is the peak body responsible for attracting business events to the Canberra region. With the support of a highly collaborative community, the Bureau works to bring conferences, meetings, incentive programs and amateur sporting events to the region by ensuring Canberra is recognised globally as an exceptional destination. The Bureau is a not for profit organisation funded by the ACT Government and industry partners.

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